Agency Sherpa is Kai MacMahon, an agency professional who has led strategy and analytics work for clients like P&G, American Express, Comcast, Unilever, J&J and IBM. Now I help startups who sell to and work with agencies drive more revenue through those efforts.
Agencies are complicated, frequently hard to deal with and often hard to penetrate. Understanding how they work, picking up on subtle cues and signals, speaking their language and navigating their politics are all critical components of working successfully with them. I can help.